ProperDigital.
03Web / studio/ 2025

ProperSites

A productized website studio, run as one system, with its own CRM and voice AI.

WebAICRMOperations
propersites.co.uk

[ The problem ]

Build not just websites but the whole machine around them: a repeatable way to clone, rebrand, and ship client sites, plus the sales, CRM, and automation to run it as a business.

[ The approach ]

01

A pipeline, not one-off sites

A system to capture a reference, rebuild it as a real, deployable site, rebrand it, and take it live with a clean domain cutover.

02

The business, wired in

Its own CRM, a commission engine, and a conversational voice agent for inbound calls, so the studio runs, not just the sites.

03

Autonomously operated

Much of the day to day runs on automation, the same operating model ProperDigital brings to every engagement.

[ What we built with ]

Next.jsFrappe CRMRetell voice AIVercelTailnet ops

[ Outcome ]

Live

in production, real client sites

CRM

its own sales and ops stack

Voice AI

inbound call agent

[ Up next ]

The Prompt House